It doesn’t take a genius to work out whose idea it was to use the United mega-brand to shift some plonk with this ad. What I don’t understand is why they departed from the usual formula of having Wayne Rooney kick a few balls and run around a football pitch in a threatening manner, with clever camera angles used to make him appear a little less, eh, homely looking. Close-ups and speaking parts are not Mr Rooney’s friend. Giggs is slightly better but has the distinct look of a deer caught in the headlights, or a footballer facing a crumbling super-injunction. Patrice Evra on the other hand has voice of luscious timbric silk. He’s like an ultra-cool mix between Shaft and James Bond..