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Paddy Power goes undercover tonight!

by Josh Powell | July 16, 2012

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By Josh Powell

Paddy Power goes undercover tonight in Channel 4’s hit show ‘Undercover Boss’.

The show’s format is based on a senior executive working undercover in their own firm to investigate how the company really works and identify how it can be improved, as well as rewarding the heroes of the Paddy Power Blog  hard working staff.

Paddy Power board member and soon-to-be Head of Operations, William Reeves went undercover in various departments within the betting firm’s Irish and UK operations including its high street betting shops, e-gaming division, phone betting and customer services department.

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As William connects with staff across the Paddy Power business, he experiences first-hand the fast-paced and high pressure demands of the modern-day betting industry.

Filming for the episode took place in May in the build up to the Euro 2012 football championships, one of the busiest sporting events of the year for the bookmaking industry.

The show will be broadcast at 9pm tonight.

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