This is not a bad ad but it most certainly isn’t an awesome one. As some embarrassingly shameless hyperbolists on other sites would like you to believe. If anything it’s just a little bit weird.
I get the unity of a common interest theme but is playing the new FIFA computer game from EA Sports really comparable to being dragged through the desert on your couch? I hope not or else I’ll be
Are we supposed to believe that an American RnB star really plays a ‘soccer’ computer game? Why does Tim Cahill get less screen time than the guy wearing the Mexican wrestling mask? And are we really supposed to believe that this many hipsters play modern computer games? Even if they’re doing it ironically?
This ad raises more pointless questions than it answers. none of which will stop me buying it like the well trained consumer-sheep that I am.