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£90 for the new England shirt? Why not get one of our “Free Lions” shirts instead

by Rob Dore | March 31, 2014

Ten months after the last one a new England kit has been unveiled and the negative reaction from fans has prompted bookmaker Paddy Power to take action and create the “Free Lions” shirt.

In May 2013 a fresh home kit was debuted against the Republic of Ireland at Wembley with an away kit starting its extremely short shelf life against Brazil in June. However, after just seven outings for the home version and two for the away both have been ditched for a brand new one designed for some big tournament happening down in South America in the summer.

With the shirt alone costing £90 Paddy Power has decided to create the Free Lions top and give it away to fans for free! The official blurb from the bookmaker on their shirt reads; the white v-neck design takes its inspiration from all the old kits and includes technology often found in plain white t-shirts. The intricate detailing, created by an internal team with hours of kit design experience, includes three large (and free) patriotic mammals as well as a specially created set of tips for taking penalties on the outside upper arm area, or sleeve.


The launch of the official kit saw “£90 for England” trending on twitter which prompted Paddy Power to move even more quickly than a herd of free lions and try to look after hard done by fans. The shirt give away is the latest part of Paddy Power’s ‘Ball of Shame’ football campaign – a season long effort to look after hard done by fans who find themselves at the receiving end of the mad and bad behaviour in top flight football.

How To Get One

The Paddy Power “Free Lions” shirt will be given away over the next few days through the @paddypower twitter page. The free shirt giveaway begins on Friday.

A Paddy Power spokesman said; “There is no doubt that Roy and the lads need all the help they can get in Brazil but we aren’t sure how fleecing supporters will do the job. That’s why we created the Free Lions shirt so fans can get behind the team without needing Qatari backing.”

Keep an eye out for the hashtag:



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