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RAINBOW LACES REACTION: Paddy Power staff, Newcastle United and a lovely doggie get involved

by Paul Mallon | September 9, 2014

Paddy Power can’t change that we’re a bit shameless in seeking publicity. But, along with partners such as Stonewall as GFSN, we’re trying to drive change in football and attitudes to sexuality with our #RainbowLaces campaign.

Simply, we want to give homophobia the boot. We urge players, fans and celebs to show their support this week by lacing up to give homophobia the boot. It only takes two minutes, y’know…

The reaction on Monday was amazing as Arsenal FC’s Rainbow Laces video went viral. On Tuesday, big brands such as McDonald’s and HB Ice Cream joined sports stars such as Michael Owen, Matt le Tissier and Gareth Thomas in tweeting support.

Crucially, people all around the UK in Ireland (y’know, us non-celebrity types) embraced Rainbow Laces. Here’s the best of the Tuesday reaction…

Paddy Power staff in Exeter show they’re not quacking up with the pressure…

Boxing hero Ricky Hatton gets the idea…

…as does this nice pooch in Great Yarmouth

In 2013 Norwich City jumped on board and they’re back in. Thanks, you lovely Canaries

Up north, Newcastle United produced this stylish design to show their support

We thought this effort from Magnum couldn’t be licked…

…until we spotted this from Paddy

Now, we need you all to get involved and show your support.

Like this…

…or this…

…or even this…

  • Tweet your support for #RainbowLaces. Tweet players, clubs or your pals to encourage them to show we’ve got the balls to change the game.
  • How to get Rainbow Laces: You can get Rainbow Laces at any Paddy Power Shop (shop locator here) or via Stonewall here

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