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Video: Watch latest fun #badbetty TV ad campaign on responsible gambling

Industry initiative to drive home the message that gambling should stay fun, just the way we like it!

by Sean Goff | January 22, 2015

As a company, Paddy Power likes to have a laugh. This should be as obvious as the fact that Katie Price probably doesn’t need to ‘share’ her feelings so much.

And as part of our commitment to responsible gambling under the Senet Group umbrella here’s a sneaky peak the new #BadBetty TV adverts (below)

The £2m TV campaign  – created by The Corner agency in London – looks to promote a serious message in a fun way and aims to raise awareness of the potential risks of gambling and the benefits of staying in control. will also feature more prominently as a source of advice for those who may have concerns about their gambling.

In addition, the bookies involved in Senet agreed to a voluntary ban on advertising sign-up offers (free bets and free money) pre-9pm, removing gaming machine advertising from shop windows, and committing 20 per cent of shop window advertising to responsible gambling messages until further notice.

That’s about 6,500 shop windows, and up to £7.5m worth of TV and print support for our responsible gambling message which are part of a campaign led by the Senet Group, a new independent watchdog set up by William Hill, Ladbrokes, Coral and Paddy Power to promote standards in responsible gaming.

The Senet Group will be able to “name and shame” or impose fines on member companies that fail to carry responsible gambling messages in their advertising, or who breach industry codes of practice aimed at preventing problem gambling.

Ron Finlay, Chief Executive of the Senet Group said: “Gambling companies provide fun and entertainment for huge numbers of people. But if you’re spending more than you can afford, it can lead to stress, anger, guilt and other problems. When gambling stops feeling like fun, it’s time to call it quits.”

While the Senet Group is a new step for Paddy Power, we have, of course, a number of existing measures in place. This includes a dedicated Responsible Gaming website which offers:

  • Advice and steps on how to limit your Paddy Power account;
  • Tools for self-assessment and a budget calculator;
  • A guide to how gambling works;
  • How Paddy Power protects minors.

This is the start of Gambleaware week – an opportunity for the entire industry (not just Senet Group members) to promote responsible gambling messaging and what customers can do to ensure it stays fun.

Here are four simple tips to keep it like that…

  • Never bet what you can’t afford;
  • Never chase your losses;
  • Never bet if you’re getting angry;
  • Never put betting before your mates.

Further information



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