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When the fun stops, stop: How #GambleSmart can help you stay in control

The latest industry campaign to drive home the message that gambling should stay fun, just the way we like it!

by Paddy Power | November 19, 2015

It’s no fun when things start to spiral out of control. Just ask Jose Mourinho.

But before you find yourself giving evasive answers every time someone asks you a simple question about what’s gone wrong –  you should know that help is at hand.

#GambleSmart is an easy-to-remember campaign created by the Senet Group that encourages responsible gambling and identifies areas such as anger issues or reckless behaviour that have become more frequent. 

Even if it doesn’t involve weight-lifting, skateboarding or trying to long jump over your mates (below)

As a company, Paddy Power likes to have a laugh. This is about as obvious as stating that Kim Kardashian craves publicity but even though we mess around with Daft Punks in Lucky Pants or pretend to carve silly messages into the Amazon we take our gambling responsibilities seriously.

The latest campaign, as part of our commitment to Sent, aims to raise awareness of the potential risks of gambling and the benefits of staying in control under the banner. From it, you can access other sites such as, and if users require any specific help, advice or information. 

While involvement in the Senet Group was a new step for Paddy Power, we already had a number of existing measures in place. This includes a dedicated Responsible Gaming website which offers:

  • Advice and steps on how to limit your Paddy Power account;
  • Tools for self-assessment and a budget calculator;
  • A guide to how gambling works;
  • How Paddy Power protects minors.

Here are four simple tips to keep gambling fun…

  • Never bet what you can’t afford;
  • Never chase your losses;
  • Never bet if you’re getting angry;
  • Never put betting before your mates.

Since the start of 2015, along with the other leading betting companies in Britain, Paddy Power has carried a bold new message – ‘When the fun stops, stop’ – across advertising in TV, print, sites, and betting shop windows.

That’s about 6,500 shop windows, and up to £7.5m worth of TV and print support for our responsible gambling message which are part of a campaign led by the Senet Group, a new independent watchdog set up by William Hill, Ladbrokes, Coral and Paddy Power to promote standards in responsible gaming.

In addition, the bookies involved in Senet agreed to a voluntary ban on advertising sign-up offers (free bets and free money) pre-9pm, removing gaming machine advertising from shop windows, and committed 20 per cent of shop window advertising to responsible gambling messages.

GambleAware Sett-Limits-800-x-501

The Senet Group will be able to “name and shame” or impose fines on member companies that fail to carry responsible gambling messages in their advertising, or who breach industry codes of practice aimed at preventing problem gambling.

Ron Finlay, Chief Executive of the Senet Group said: “Gambling companies provide fun and entertainment for huge numbers of people. But if you’re spending more than you can afford, it can lead to stress, anger, guilt and other problems. When gambling stops feeling like fun, it’s time to call it quits.”

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