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Knock one out in your pocket: Paddy Power’s latest ad highlights the joy of a cheeky trouser jostle

Our latest ad was deemed too fruity for TV, but you can see it in all it's splendor here...

by Josh Powell | November 25, 2015

Paddy Power, in conjunction with our finest tech-heads, are delighted to announce the arrival of our brand spanking new iPhone app. Well, our techies are a little shy and too busy writing more code, so we’ll do the announcing on their behalf.

We’re proud of many of the new features the app has to offer our customers, but if we had to shamelessly big up just two, we’d say it’s really quick and it’s really easy to use.In fact, it’s so easy to use you can even place a bet in your pocket. Mmm, that got us thinking. What else can you do in your pocket that is quick, easy and can put a very big smile on your face?

To help bring this marvellous image to life, Paddy Power created ‘Pocket Jostle’ – an online ad which celebrates all the amazing things you can do inside your pocket using the new app. Whether it’s thumbing in a fivefold or knocking one out in the butchers. Fancy some in-play action? No problem. In fact, it’s so simple to use even our old Nan manages to cash out in her pants.

Paddy Power said, ‘Pocket Jostle was a little too fruity for TV, so this ad is online only within Paddy Power channels. We acknowledge it’s a bit close to the bone, but the analogy of knocking a quickie out in your pocket was just way too tempting.’

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